"Testa Digital Hub": New look for Fiat website
Weber Harbeke Partners has redesigned the entire website for Fiat. Since the beginning of 2013, the agency has been managing the Fiat Group's digital activities in Switzerland under the name "Testa Digital Hub".
These include the five brands Alfa Romeo, Lancia, Jeep, Fiat and Fiat Professional (Werbewoche.ch reported). With the complete overhaul of the Fiat website, the first extensive project has now been completed. A model range of eleven vehicles including a car configurator and all promotions, service, warranty, financing and dealer information had to be brought into a new, appealing form, according to a press release. In just two months, the new site realized in three languages.
Responsible at Fiat Group Automobiles Switzerland: Guy Nelson (CEO), Rosa Prieto (Communications Manager Fiat), Enzo Razzano (Product Manager Fiat), Pablo Parli (Product Catalog Specialist). Responsible at Weber Harbeke Partners "Testa Digital Hub": Guido Zehnder (project management), Benjamin Kocher (project management), Eddie Walker (DTP), Christian Sidow (text).
