The House Agency: New Suva campaign realized

The campaign's core message: It can happen to anyone. Anyone can help. The result is the "Share if you Care" campaign, which uses five online spots to draw attention to these very issues. At the same time, it gives every platform visitor the opportunity to actively support patients in their recovery process by simply "sharing" the spots, according to a statement. The focus of the online spots is not on the accident itself, but on the very personal moments within the lengthy rehabilitation process, from which those affected regained hope.

The heart of the campaign is the Suva Facebook pagewhere every user can watch the online spots and is asked to do good with a click, forward the films and thus give personal expression to the "everyone can help" aspect. In order to strengthen this commitment on the part of the platform visitors, all patients of Bellikon will receive a personal recovery card from the Brändi Foundation when they reach 5,000 shares and a bouquet of flowers from Migros Florissimo as a real benefit when they reach 10,000 shares. If 15,000 shares of the online spots are reached, the Swiss musician Seven will give an exclusive and equally personal concert at the Bellikon rehabilitation clinic.

The campaign has been visible on the following channels since April 29, 2013: Suva Facebook page, Suva YouTube channel, nationwide digital campaign including media cooperation with 20min.ch, Suva landing page. In the classic campaign, The House developed an add-on for the Share-if-you-Care campaign to create a link between ads and TV spots for the Reintegration campaign, realized by Ruf Lanz advertising agency, manufacture.

Responsible at Suva: Urs Schaad (Head of Marketing Communications), Nadja KunzRütimann (Communications Consultant SuvaCare), Esther Cahn (Social Media Producer/Digital Campaigning), Rafael Azzati (Communications Consultant New Media).