Crome: Campaign created for Muba
Crome has designed new subjects for Muba. These show the Swiss public fair from the visitor's point of view.
The campaign runs under the claim "In the middle of the experience." The resulting "Point of View" campaign is intended to show that the fair offers something for every taste, the agency said in a statement on Thursday. In the process, exciting, funny and whimsical situations were created, which put the themes of culinary, origin Switzerland, shopping and media strikingly in the limelight.
The campaign can currently be seen on posters, advertisements, as a cinema and TV spot, as streetcar full lettering and on the web.
Responsible at Muba: Chris Eichenberger, (Exhibition Manager muba), Simon Dürrenberger (Communications Manager), Sabrina Oberländer (Communications Planner). Responsible at Crome: Bernhard Wenger (CCO), Helge Dilger (CD), Patrizia Stalder (Art Director), Salome Wiesli (Consulting), Carmen Kurath (Text), Jan Oser (Polygraf).
