Call Lanz for VBZ: There are also long electric scooters
Ruf Lanz shows: Most Zurich residents go for electric vehicles that have little in common with the cute little prototypes of the car industry. Namely, the streetcars and trolleybuses of the VBZ.
This is the only way that 80 percent of VBZ passengers are already transported with electric energy - around 720,000 people per day. The new generation of vehicles even uses braking energy and can produce up to 13 percent of its energy needs from it, as Ruf Lanz writes in a statement. The agency has created another pointed motif for the VBZ campaign, which was recently awarded the ADC Evergreen Cube (Werbewoche.ch reported) was created. It is used on advertisements, posters and online.
Responsible at VBZ: Heinz Vögeli (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf (Text), Doelkar Monkhar (Consulting). Photography: Oliver Nanzig.
