Primus Communications takes over media relations for Pierre et Vacances
Primus Communications has taken over media relations for Pierre et Vacances in Switzerland. The mandate includes the coordination of all communication activities.
The goal is to make Pierre et Vacances known to the Swiss public and the Swiss travel industry as the leading provider of family vacations in France, and ultimately to increase the market share of guests from Switzerland, the agency wrote in a statement Wednesday. Active media relations will help make consumers and partners in the travel industry aware that Pierre et Vacances offers attractive tourism products and service quality at the highest level. Responsible consultant at Primus Communications is Susanne Schmitt.
The Zurich-based PR agency has already been representing the Center Parcs brand in Switzerland since May 2010. Like Pierre et Vacances and other brands, Center Parcs is part of the Pierre et Vacances Center Parcs Groupe.
