SFLB: Everything important is in the mail
SFLB created a spot for Swiss Post. In the leading role: the yellow light pen, the key visual of post offices and sales.
In bright yellow, the pen points out the offers from Swiss Post and Postshop.ch. And there are now over two million of them. For the new year, the glow-in-the-dark pen is now also on TV to show that you can buy everything important at Swiss Post. For example, to get up on time early in the morning. The commercial will run from January 21 on TV, the Internet and in post offices.
Responsible post offices and sales: Sandra Jann (Head of Marketing Services), Yvonne Wehrli (Head of Marketing Communications), Andreas Etter (Senior Consultant Marketing Communications). Responsible at Spillmann/Felser/Leo Burnett: Oli Kreienbühl, Marco Donada (AD), Reto Vogler (text), Patrick Suter (CD), Peter Brönnimann (ECD), Erasmo Palomba (art buying), Rolf Zimmermann (strategy), Manuel Schmid, Gianna Maria Meisel (consulting). Directed by: Maki Gherzi. Producer: Onfilm. Animation and VFX: Nik Zuber. Music: Spacetrain. Recording studio: Jingle Jungle. Postproduction: Online video.
