Ringier/TF1 relies on trio
As provider of TF1's Swiss advertising window, Ringier Romandie has entrusted Agence Trio with B2B communications. The goal is to put the TF1 channel at the top of the priority list for premium advertisers.
With this in mind, Trio has developed an approach designed to spotlight TF1's affluent audience. The luxury, cosmetics and horsepower-loving TF1 viewers and their preference for branded products will be appropriately showcased, the agency said in a statement. Trio also designed the "TV Barometer" brochure with a synthesis of the GfK study for advertising clients and media planners. It provides results on the TV consumption of the French-speaking Swiss and is intended to underline the premium arguments of TF1.
In addition to the specialist press in western and German-speaking Switzerland, the campaign is also currently appearing on the screens of media agencies.
Responsible at Ringier Romandie: Elba Ferreiro (Project Manager département de la publicité + R&D). Responsible at Agence Trio: Nina Hugentobler, Alma Gudzevic (project management), Fabian Echeverria (creative director), Melanie Bréchon, Fabian Monod (art director), Jean-Michel Larsen (copywriter), Michèle Bloch-Stuckens (photography).
