Meta Design gives Migipig a face

With Migipig, you can define a savings goal, manage it on your own, share it with others and redeem it. One is able to plan and achieve goals in the long term, according to the announcement. The Meta Design agency created for Migipig its own character in its own world. Migipig is alive - and in the midst of life, as expressed by various attributes to his character. "It was a bit of an art" to give Migipig a humorous character without it seeming childish, the agency said in a statement. True to the Migros Bank brand, Migipig acts as an uncomplicated, likeable and transparent partner. And accompanies the saver on the way to his personal savings goal and desire, what the claim "Migipig. That's what I want." reflects. Matthias Hunn, Head of Marketing Migros Bank: "Migipig brings together the good old piggy bank and the possibilities of Web 2.0. This makes saving more fun and goals can be achieved faster." André Stauffer, Creative Director at Meta Design: "Developing Migipig was a strategically and creatively challenging, exciting process. In the collaboration, joy and humor were not neglected, which is positively expressed in the result."