Allink: New packaging design for Nectaflor
The Zurich agency Allink has created a packaging design for the honey company Nectaflor that promises enjoyment and naturalness.
The history of honey as a highly prized bee product is almost as old as mankind itself. The Swiss honey specialist Nectaflor is paying particular attention to varietal honeys. This new product group will be sold under the Nectaflor Finest Selection label from mid-2012. The line will initially include four different honey specialties, as detailed in a press release.
Allink has created a packaging design that does justice to the valuable content. The labels tell the personal story of each honey, while the handwriting and illustrations communicate that these are natural products of the highest quality, as detailed in a press release. The branding has also been adapted to clearly differentiate the range of honey specialties from the rest of the range. The golden version of the Nectaflor logo is intended to reflect the high quality of the products.
Responsible at Narimpex: Ulrich Grünig (CEO), Franziska Scheidegger (Head of Marketing). Responsible at Allink: Christoph Schlatter (CD), Lea Defranceschi (AD), Monika Jagodzinski (illustration), Jacqueline Felder (graphics).
