Jung von Matt/Limmat proves character for Maison Cailler
After a successful pitch, Jung von Matt/Limmat presents the new, integrated appearance of Maison Cailler under the motto "Your character has taste". A completely new website was developed for this purpose.
The new wesite is designed to provide a simple and sinlich shopping experience, the agency said in a statement Thursday. A fundamentally new concept was also designed for the social media presence. Here, five specialists - from maître chocolatier to sensory expert - present Maison Cailler from its most personal side on Facebook, Twitter and Co. The subjects are used off- and online. They were created by star photographer Rankin and feature portraits of models who literally have chocolate tailored to their bodies. They're meant to make it clear that "for every unique character, there's a unique chocolate."
Responsible at Maison Cailler: André Hefti (Head of Marketing) , Yves-Louis Pigueller (Head of E-Commerce). Responsible at Jung von Matt/Limmat: Fernando Perez (Creative Direction), Mateo Sacchetti (Text), Daniel Serrano, Wim Roelfs (Art Direction), Lukas Frischknecht, Tenzin Tibatsang (Graphics), Ilonka Galliard, Deborah Herzig (Art Buying), Sabrina Arthur, Klara Zürcher, Jil Rotmann (Consulting), Oliver Vedolin, Cyrill Hauser, Nathalie Eggen (Social Media), Rankin (Photography).
