KSB: Campaign for the new SI design

To mark its 101st birthday, the Swiss illustrated magazine appears in a new design (Werbewoche.ch reported) and promises to get even closer to people and stories under the new motto "More Stars. More Switzerland" and promises to get even closer to the people and stories portrayed. The new campaign by KSB Krieg Schlupp Bürge also gets even closer, as the agency writes in a press release. Close-ups that tell stories are staged on posters, advertisements, online banners and in cinemotion spots. The images with the content "Stars" and "Switzerland" are a direct translation of the editorial content and the new concept of the new Schweizer Illustrierte.

Responsible at Ringier: Urs Heller (Managing Director Magazines); Thomas Passen (Head of Marketing); Claudia Zweifel (Product Manager Schweizer Illustrierte). Responsible at KSB war Schlupp Bürge: Daniel Krieg (Creative Director); Benny Goldstein (Art Direction); Kevin Zysset (Graphics); Sascha Borsai (Text); Rémy Müller, Franziska Saxer (Consulting); Michael Zwyssig (Prepress).