Publicis: Microsite for Lifestyle by V-Zug

Within the framework of the integrated mandate, Publicis created in nine months a Micrositewhich is supposed to meet the very latest technical web development standards, as the agency writes: HTML5 and Javascript were used in the implementation, which ensures that the concept, which is based on Responsive Design, does justice to different frontends, especially when used on tablets and mobile devices. The website and content display is thus variable at all times and automatically adapts to the format of the monitor or browser window. An efficient filtering mechanism was developed for targeted searches within the site, and the entire site was search engine optimized. Publicis was able to realize the comprehensive technical, functional and graphical redevelopment of the site entirely in-house.

The collaboration between V-Zug and the selected Swiss master chefs has intensified since the project began, and additional icons have been added for the new website. Authentic portraits are drawn with impressive pictures and personal interviews, according to the statement. With this platform, V-Zug is demonstrating an unerring sense of true gourmet cuisine and chefs, and is making an extensive collection of exquisite recipes available to anyone who wants to take advantage of it. See for yourself: lifestyle.vzug.ch

Responsible at V-Zug: Philipp Hofmann (Head of Marketing Services), Jasmin Riesen (Head of Sales Promotion). Responsible at Publicis: Serge Meierhofer (Art Direction), Melanie Gut, Albert Matzinger (Text), Roger Rügger (Executive Creative Director), Tiago Dias (Head of Development), Sandro Ducceschi (Senior Developer) Flavio Muff (Brand Director), Matthias Koller (Senior Brand Director / BGL).