SFLB: Caution, fragile worker
The Zurich agency SFLB has further developed the porcelain campaign for Suva Risk, which is aimed at all employers. The aim is to remind people how insurance premiums can be kept low through prevention.
According to a statement from the agency, four new subjects are intended to demonstrate that even the strongest worker is vulnerable. Porcelain figurines of sturdily built foresters, road builders, metal workers and manual laborers are shown. To further emphasize their fragility, the porcelain figures lie on various filling and packaging materials such as bubble wrap, foam or packaging chips. Spillmann/Felser/Leo Burnett also developed a TV commercial in which employers and employees are shown that accidents can not only cause a lot of suffering, but also high costs. The campaign is also flanked by various online measures.
Responsible at Suva: Daniela Bassi (Head of Communications and Marketing), Urs Schaad (Head of Marketing Communications), Jasmin Bucheli (SuvaRisk communications consultant), Kurt Heussi (SuvaRisk specialist manager). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (ECD), Patrick Suter, Christian Bircher (CD), Sebastian Krayer (AD), Reto Vogler (Text), Michael Gassler, Ivana Giannakis, Simone Ammann (Consulting), Erasmo Palomba (Art Buying). Film production: Recom Farmhouse (animation/print), Online Video (post-production), Jingle Jungle (sound).
