FS Parker welcomes Lemonsoda and Oransoda to Switzerland
Lemonsoda, Oransoda and Mojitosoda have also been available in Switzerland since January 2012 - at Migros. FS Parker was commissioned to make this known and palatable to the Swiss target audience.
The task for the Zurich agency, based in Kreis 4, was to create a unique key visual that strikingly sums up the freshness and taste of lemon soda. The visual was to immediately awaken summery, sun-ripened vacation feelings in viewers.
For the time being, the thirst-quenching campaign for Lemonsoda and Oransoda will appear as ads in print media, on ePanels or as online banners. Further implementations will follow in the course of this summer.
Responsible at Campari Switzerland: Sibylle Rauber (Head of Consumer Marketing), Philipp Brühlmann (Brand Manager). Responsible at FS Parker: Hannes Sigrist (Creative Direction), Sandy Gattiker (Account Direction), Thomas Campolongo (Text), Lukas Zindel (DTP Design).
