Ruf Lanz with dairy cow Lovely on bike tour
This spring/summer, Lovely is pedaling away on her bike for her offspring. The new campaign created by Ruf Lanz together with Swissmilk/Swiss Milk Producers runs under the slogan: "Milk. Grow up, stay strong".
This is to be the nutrition message of the 2012 campaign, the agency said in a statement. The campaign is aimed at parents and children, it said. It will be seen on panorama ads in family magazines, double billboards and classic F12 and F200 billboards.
Responsible at Swissmilk/Swiss Milk Producers: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Olivia Etter (Project Manager Advertising Milk). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (creative direction), Marcel Schläfle (art direction), Andreas Hornung (text), Florian Fleischmann (graphics), Sabrina Luck (consulting). Photo: Jonathan Heyer, Image editing: Felix Schregenberger.
