Ruf Lanz for the Zurich Zoofäscht: Now everyone would like to be a fish
Ruf Lanz continues the concept of envious animals with the 2012 campaign for the Zoofäscht: While in 2010 every zoo inhabitant would have liked to be a flamingo, now owl, ostrich and even the gorilla would like to dive into the new big aquarium.
The Zoofäscht is the summer night gala for the Zurich Zoo, which takes place every two years. In each case, collections are made for a new enclosure for a specific animal species. In 2012, the money is being collected for a larger aquarium.
The creative agency Ruf Lanz has been responsible for the Zoofäscht appearance for four years: from the development of the lettering and the design of the stationery to advertisements and posters to the Internet appearance, program booklet and menu card.
Responsible in the Zoofäscht Committee: Bernhard P. Blum-Steiner, Simona von Orelli-Borsari. Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (creative direction), Marcel Schläfle (art direction), Maren Beck (text), Florian Fleischmann (graphics), Kristina Burch, Doelkar Monkhar, Sabrina Luck (consulting). Image editing: Markus Graf.
