Swiss Poster Award 2011 goes to "Cemented Relationship
The Fleurop campaign "Cemented Relationship" has won the Swiss Poster Award 2011. The main character of this poster is a bunch of sunflowers stuck in a patched-up vase.
According to the jury, "Gekittete Beziehung" skillfully illustrates that flowers are also given as a gift to reconcile and not just out of pure (neighborly) love. It judged the winning motif to be "charming and clever". The award-winning poster was created by the Zurich agency Spillmann/Felser/Leo Burnett.
The special prize in the Poster Innovations category also went to the creative minds of Spillmann/Felser/Leo Burnett with the subject "WOZ die Wochenzeitung - Konvention Auto/Velo". Gold also went to Mercedes-Benz Switzerland in the "National Commercial" category, Hiltl in the "Regional Commercial" category, Suva Unfallversicherung in the "Public Service" category and the Museum für Gestaltung Zürich in the "Culture" category.
The jury awarded a total of 14 prizes at the APG|SGA Poster Night on March 8, 2012 in Zurich at Komplex 457.
Overview of the Swiss Poster Awards Part 1
Overview of the Swiss Poster Awards Part 2
