FBM: Complete appearance for Viva Verdi realized
The opera show Viva Verdi celebrates its world premiere at the Hallenstadion Zurich in December 2012. FBM Communications was responsible for the entire art work, including the creation of a logo. The Zurich agency is also responsible for media relations.
Verdi's music is captivating, the melodies are passionate and his music was created under the radiant Italian sun, the agency said in a press release. The design of the word mark and the graphic design for the Viva Verdi communication are based on these criteria: powerful, intense and touching. The logo design was based on clear lines and the choice of colors on warm, fiery tones that match Verdi's music.
Carrying out the media work for a show that had never been performed anywhere before proved to be a particular challenge. Compared to established guest performances, unambiguous communication with the exact content is of great importance.
Responsible at Mobile Productions: Heinrich Nüssli (Executive Producer). Responsible at Rent a Show: Angelo Stamera (Managing Director), Susanne Notter (Marketing). Responsible at FBM Communications: Carmen Schiltknecht (overall responsibility), Marianne Kieser (Graphic Designer), Lana Lamesic (Junior Graphic Designer), Marcel Theiler (Public Relations), Nathalie Blumer (Public Relations).
