Heimoto: Digital communication strategy developed for Lenzerheide
The vacation region Lenzerheide in Graubünden started the current winter season 2011/12 with a new online presence. The relaunch, created by Studio Heimoto, is the prelude to a series of online measures to introduce new guests to the destination.
Under the Heimoto-developed motto "Lenzerheide. Sun to the power of two", the new Website users inspiring entrances into the diverse thematic worlds of the vacation region, it says in a statement. The repositioning of Lenzerheide is intended to better serve online users and attract new guests to the vacation region
Since winning the pitch at the beginning of 2011, Heimoto has been working for the Lenzerheide vacation region and is responsible for the online activities of the Graubünden destination. With the relaunch of the Lenzerheide.com website, the centerpiece of the new digital communication strategy became visible. In the meantime, accompanying measures in the areas of Social media and Mobile went online.
Idea, concept, design: Heimoto.com. Technical implementation: Elements.at. Online strategy: in cooperation with Sternsdorf, Lakowski & Partner. Photography: Bernd Kammerer. Film: Kevin Blanc.
