Allink.creative: Eyewear branding reworked for Looks
In addition to designing the new sunglasses collection, Allink.Creative has also revised the branding and communication media for the Swiss label Looks Eyewear. The brand values were sharpened and form the basis for the new appearance.
Looks stands for clear forms, refined functionality and high quality, the agency said in a press release - these are three characteristics that can also be found in well-known Swiss design classics such as the station clock or the peeler. For this reason, reference was made to this unmistakable and world-famous design language in the design. For its part, the traditional Japanese manufacturer Masunaga guarantees the highest quality and is the perfect collaboration partner for production.
The new appearance will be used on various materials, from the discreet branding of the eyewear models to the sales display. The communication in 2011 is primarily aimed at opticians' stores and is intended to establish the brand among professionals and at the POS. A separate advertising campaign for the end consumer target group will follow in 2012.
Responsible at Allink.Creative: David Zangger (CD), Mike Walder (project management), Lukas Zangger (graphics), Monika Jagodzinski (graphics). Responsible at Luks Eyewear: Ilan Luks (Owner - Managing Director).
