SFLB: Sibylle Berg writes for Suva
Spillmann/Felser/Leo Burnett has developed a mailing for Suva to make doctors aware of the problem of unemployed people who have had accidents. It is sent as a bound novel to doctors in Switzerland.
Accidents hit unemployed people twice as hard: In addition to the psychological strain, their job search is also made more difficult or interrupted. Studies also show that the chance of an unemployed person becoming disabled is four times higher than for employed people. In such situations, family doctors can provide valuable services in reintegration. This is because the doctor-patient relationship comes into play particularly intensively in the case of unemployed people who have suffered an accident.
The story, which is about an unemployed gardener, was written by author and columnist Sibylle Berg. Her main character also suffers an accident. But after just a few pages, when the accident victim arrives at the doctor's office, the story abruptly stops. With the prompt: "How this accident story continues is also up to you," the ball is passed to the doctors.
Responsible at Suva: Jasmin Bucheli (Suva Communication), Peter Ley (Suva Technical Responsibility). Responsible at Spillmann/Felser/Leo BurnettPatrick Suter, Dan Strasser (CD), Marco Donada (AD), Martin Spillmann (ECD), Charlotte Gut (consulting). Short story: Sibylle Berg.
