Nose: New brand identity for TCS
With a new visual appearance in yellow, TCS wants to make its umbrella brand concept and its will to expand visible for the next decade.
The generally known vehicles of the breakdown service have been yellow since 1957. By including yellow in the new logo, the TCS affirms its attachment to its first task, which it intends to continue, just like its European partner clubs, according to the statement. By uniting its various products under the TCS brand, TCS wants to be more clearly perceived as an association that is passionate about its members.
The new TCS umbrella brand concept was developed by the consulting firm Brand:Trust. The brand identity was developed together with the agency Nose Design and will be introduced in stages until 2013. All products and services will be adapted to the new visual identity. The new corporate design will successively characterize all TCS communication media and buildings. Technical centers, campsites, training centers and contact points of the sections will bear the new logo, making the TCS uniformly recognizable to all.
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