SFLB: "The Power of Flowers" repairs relationships
Spillmann/Felser/Leo Burnett has created a new campaign for Fleurop. The subject shows a vase puttyed with adhesive tape, symbolizing a puttyed relationship thanks to Fleurop flowers.
When things get loud between a man and a woman, vases can easily break. And feelings can be hurt. Fleurop helps to mend them, the agency explains in a press release. Those who trust in the power of flowers and give their wife a beautiful bouquet of flowers after an argument have a better chance of reconciliation. And thus a mended relationship.
The advertising motif that appears in various Swiss newspapers and magazines is just as simple as the way women work with flowers, explains SFLB in a press release. You can see a vase that has been glued together again, containing the flowers that are very frequently ordered from Fleurop: Sunflowers.
At the same time, the accompanying website is on air with a big relationship putty game. Here you can try out for yourself how to glue broken vases back together as quickly as possible. The website is advertised with banners demonstrating how to putty a vase in quick succession.
Responsible at Fleurop: Jörg Beer (CEO), Monika Kessler (Head of Marketing Service), Chasper Knapp (Programming/Graphics). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (Text), Reto Clement (Art Direction), Peter Brönnimann (Creative Direction), Daniela Steffen, Rebecca Krausse (Consulting), Suzanna Kovacevic (Art Buying), David Willen (Photography), Tina Willen (Image Editing). Online implementation: Station.
