Design relaunch for Eve by Cardinal
Since July 2011, the Eve by Cardinal beverage line has featured a new design developed in collaboration with the Peter Schmidt Group.
Five years after the launch, Feldschlösschen Getränke worked closely with the Peter Schmidt Group to redevelop both bottle labels and the packaging. Clear color coding is intended to clearly strengthen the Eve umbrella brand and bring it to the fore, according to a statement. The clear presentation of the flavor and the design of the fruit are intended to create strong variety differentiation and increase food appeal. The new outer packaging offers greater safety during transport. Its waisted shape plays on the theme of femininity.
Responsible at Feldschlösschen Beverages: Massimo Di Dia (Head of Marketing), Jérôme Rueff (Senior Brand Manager), Valentina Pokrajcic (Assistant Brand Manager), Juliana Furlan (Senior Brand Manager). Responsible at Peter Schmidt Group: Armin Angerer (Managing Partner), Ulrich Aldinger (Design Director), Daniela Tegeler (Design).
