SFLB: The smell of coffee in the post office
Swiss Post is constantly expanding its range in post offices and on Postshop.ch. Swiss Post has commissioned the SFLB agency to advertise the new range.
Over 2 million products are now available online. Now the range is being expanded to include another product segment: coffee. From August 22, it will be possible to order products from the best-known coffee suppliers, from capsules to coffee machines, which will be delivered to your home postage-free. From then on, there will also be freshly roasted news in "Barista", the magazine about coffee and more.
To promote the new coffee offer, Spillmann/Felser/Leo Burnett developed an advertisement and a banner that unites the postal and coffee worlds in a simple way, in addition to the concept and design of the coffee magazine.
Responsible for post offices and sales: Sandra Jann (Head of Marketing Services), Andreas Etter (Head of Marketing Communications), Angela Hächler (Marketing Communications Consultant). Responsible at SFLB: Reto Vogler (Text), Natasha La Marca (AD), Patrick Suter (CD), Manuel Schmid, Jennifer Beckmann (Consulting), Jürg Freudiger (Editorial Barista).
