Branders Academy: Practice-oriented courses on all aspects of branding
The Zurich-based agency Branders aims to impart practical knowledge on the topics of brand strategy, brand creation and brand management at the Branders Academy.
Strong brands convey an experience, they transport an attitude to life and create identification. But how does professional and practice-oriented brand management work? What are the processes and success factors? The Branders Academy aims to impart the necessary knowledge. It focuses on the close connection between theory and practice and on the holistic linking of strategy and creation. This is how the courses differ from classic marketing or pure design courses. After all, there is hardly any integrating training in the field of branding.
To kick things off, the Branders Academy, in collaboration with the Center for Human Capital Management at the Zurich University of Applied Sciences (ZHAW), is offering a one-day course on employer branding on May 25, 2011. Over time, further offerings will be established around the focal points of brand strategy, brand creation and brand management. The courses will take the form of presentations and workshops.
