Metzgerlehner: A great offer for Raiffeisen members
Metzgerlehner has developed a campaign for Raiffeisen. In brochures and with various POS advertising measures, attention is drawn to the member offer "Bernese Oberland at half price".
From March to November 2011, Raiffeisen is offering its members the "Bernese Oberland at half price" - together with the SBB, Schifffahrt Berner Oberland, mountain railroads and hotels from the region. With this offer, Raiffeisen wants to present its members with a thank you and contribute to the promotion of tourism in Switzerland.
Memberplus.raiffeisen.ch/berner-oberland
Responsible at Raiffeisen Switzerland: Fiorella Brülisauer (Head of Campaigns). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (Creative Direction), Marco Lehner (Strategy), Patrick Meyer (Text/Concept), Janine Aebischer (Art Direction), Annette Vetsch (Graphics), Priska Senn, Karin Schweizer (Consulting), Ursula Trottmann, Corinne Räber (Desktop Publishing), Giovanni Bucca, Mario Müller (Production). Responsible for photography and CGI/compositing: Jonathan Heyer (photography), Linus Schneider (CGI/compositing).
