Euro RSCG/Scholz & Friends: Explaining investing for Credit Suisse

The Swiss national coach and other experts use analogies to illustrate what is important in investing and why they invest their money with Credit Suisse. Technical terms from the world of investing, such as "asset allocation" and "research," are explained. With the campaign, the bank wants to show how it offers its clients the best conditions for a high-quality portfolio.

In addition to TV (Euro RSCG Zurich and Telemaz Hamburg), print (Euro RSCG Zurich) and POS, the online channel will also be considered (both Scholz & Friends). Until the end of April 2011, there are on the internet platform Credit-suisse.com/invest Prizes worth a total of 50'000 Swiss francs up for grabs.

Euro RSCG/Scholz & Friends Zurich: Campaign realized for Credit Suisse

Responsible at Credit Suisse: Daniel Fischer (Head of Marketing Investment Services & Products), Alessandro Monsurrò (Senior Project Manager Marketing), Anja Herrmann (Head of Advertising Private Banking), Marisa Piffari (Project Manager Advertising). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Rob Hartmann (art direction), Nemi Gajic (text), Anna Colby (art buying), Walter Tagliaferri, Rolf Hunziker, Janina Iseli (consulting), Edi Burri (production). Responsible at Telemaz Hamburg: Daniel Buechler. Responsible at Scholz & Friends Zurich: Suze Barrett, Dennis Lück (CD), Marcin Baba, Patricia Harzenmoser (art direction), Claude Huber (final artwork), Mark Burow (online art direction), Florian Ammann (online conception), Christian Schirmer, Sören Schröder (text), Uli Geiger, Alessandra Ira, Sandra Willi, Sandra Biering (consulting).