Advertising sales up one percent in April
According to the overview of advertising sales by industry and media in Wemf's AIS Advertising Index Switzerland, advertising sales in April 2006 were CHF 344 million, up one percent from a year earlier. However, online data could not be included.
According to the overview of advertising sales by industry and media in Wemf's AIS Advertising Index Switzerland, advertising sales in April 2006 were CHF 344 million, up one percent from a year earlier. Growth has thus slowed somewhat (previous month + 2.6 percent). However, the April data was published without online data, as an important supplier was unable to provide the figures "due to technical problems". The gross values of newspapers, general-interest magazines, trade magazines, radio, teletext, billboards, TV, cinema and adscreen were measured.
Significantly higher advertising spending in April than a year earlier was seen in the apparel/shoes (+29.2%), telecommunications/Internet (+28.0%), UE/photo/optics/listening (+18.3%), politics/economics/administration/industry (+18.1%), pharmaceuticals/health (+14.3%), tobacco products (+13.0%) and finance/insurance (+10.6%) sectors.
The following industries invested less in advertising: watches/jewelry (- 21.7%), media (- 12.6%), office/computer science (- 12.4%) and services (- 10.5%). The remaining industries' investments were a maximum of 10% above or below the advertising expenditures of the corresponding month of the previous year. The overview of advertising revenues in April 2006 by industry and media is available free of charge at www.wemf.ch.
Significantly higher advertising spending in April than a year earlier was seen in the apparel/shoes (+29.2%), telecommunications/Internet (+28.0%), UE/photo/optics/listening (+18.3%), politics/economics/administration/industry (+18.1%), pharmaceuticals/health (+14.3%), tobacco products (+13.0%) and finance/insurance (+10.6%) sectors.
The following industries invested less in advertising: watches/jewelry (- 21.7%), media (- 12.6%), office/computer science (- 12.4%) and services (- 10.5%). The remaining industries' investments were a maximum of 10% above or below the advertising expenditures of the corresponding month of the previous year. The overview of advertising revenues in April 2006 by industry and media is available free of charge at www.wemf.ch.
