Coop new with sound concept
Starting in mid-August, the major retailer Coop plans to have birdsong and cowbells playing instead of light music in all its stores to differentiate itself from the competition.
From mid-August, the major retailer Coop wants to play birdsong and cowbells instead of light music in all its stores to differentiate itself from the competition. The new music concept provides for a uniform "appearance" for all stores, which were previously allowed to play their own music. In addition to birdsong and the ringing of bells, the repertoire includes lapping water, cracking branches and laughing children, with a distinction being made between "Sound of Nature" and "Sound of Life". Various ambiences would be played in at random and provide variety. The soundscape is also interrupted by a commercial every seven minutes.
