Striking
Column
ColumnThere you go. Hardly any other ad has ever better illustrated what women and men actually think of their kind deep down inside. Men apparently love their kind so much that they immediately have to go for the cloth, and women fight each other (after they have undressed, but not quite naked) for Adam's attention. What the dear Evas unfortunately have not understood until today: It's not the body that counts for him, but the right beer. If I had to choose between a Miller Lite or a Peroncino, I would order a Carlsberg and write a letter to the Olympic Committee, enclosing the ad for the Peroncino. Contents: top secret. Chandra Kurt chandrakurt@access.ch Do you have a light?
By Dominik Imseng
Happiness is a warm weapon, sings John Lennon, but many of my friends say: Happiness is a burning cigarette. A friend from Hamburg, for example, said: "Cigarettes are important for me, they give my life peace and concentration, but they also give it death. But: Is that even a contradiction?"
I don't know, I said, and all I could hear was my friend taking a drag on his cigarette, a sound I like a lot because it's such a slightly smacking sound, and whenever I hear it I wish I smoked myself just for the sake of that sound, then I called a few people.
A. stated that he smoked so that he could casually light up after an accident.
B. explained that smoking helps her to put things in the right order, because, strictly speaking, doesn't the world have a place in a pack of cigarettes?
C. claimed to have quit smoking just yesterday.
D. spoke of the sudden-
The first thing you have to do is to lightly click your tongue in front of you.
E., who is an artist, said none of his work reveals as much about him as the brand he smokes and the way he holds a cigarette.
So smoking, I thought, can be an invitation to think, and thinking is basically not so bad. Then I went down to the street and stopped in front of a cigarette machine. I gave it a kick, a pack of Marlboro Light flew out, and I remembered that a few years ago an acquaintance had left his girlfriend because she smoked a brand that had just been introduced at great expense.
Sadly, I thought, tired from thinking so much, I went to bed.
During the night the rain came.
dominik_imseng@europe.mccann.com
Dominik Imseng is Creative Director at McCann-Erickson, Zurich.
Business Lunch What casual cheerfulness in the green courtyard
The people of Geneva are truly to be envied - no other region has such a high density of excellent business lunch venues - except Zurich, of course. But while rip-offs are rampant on the Limmat (not everywhere, to be sure), one gets
in the metropolis of western Switzerland, veritably well-prepared food that costs little.
So the paths led to the Boulevard Helvétique in the heart of the Rhone city, to the house number 19, "Le Patio". This means something like inner courtyard. And indeed, the interior exudes a touch of Mediterranean courtyard culture: green-painted lattices for imaginary climbing plants, a view of natural stones (but I didn't check whether they were real or just painted on), and finally a "parasol" in the middle of the restaurant, which made the illusion of outdoor pleasure perfect - because it sticks inconspicuously to the ceiling ... The yellow tablecloths and the green chairs completed the interior.
What was it? "Papillote croustillante de gambas et Julienne de légumes au miel, gingembre et champignons chinois". Tastes exactly like it reads: Yum. In truth, it is a huge spring roll that was filled with shrimp. Okay. And the sauce was just as described: Honey and ginger. But all not dominant.
Second course: "Aiguillettes de filet de canard rôties à l'ecorce d'orange, jardinière de légumes, haricots verts, timbale de riz sauvage". Bref: The duck breast was perfectly roasted, a light, pleasant fragrance rose to the nose from the grated orange skin - vegetables and rice went well together.
Chapeau! For 42 francs, you're served a menu cooked with love by a pleasantly attentive waitress and can concentrate undisturbed on the conversation. Well, the tables are a bit close together, so let's leave the trade secrets alone.
No wonder, a rather "middle" cadre meets here for lunch. Not because of the prices, mind you, but also because you can taste a bottle of good wine in peace, which also (watch out, the joke is coming again) costs no money in the world. The open wine selection is spirited and lists some nice French.
They can do it better, more pleasantly, the French: Because Michel Prato and his team are not there to raise the blood sugar level, but because they understand a lot about what is in danger of being lost elsewhere: simply being a host.
Carlo Bernasconi
c.bernasconi@werbewoche.ch
Bar Restaurant Le Patio19, Boulevard Helvétique
1207 Genève
Tel. 021 736 66 75
Reservation appropriate
RatingEssen .......................4
Drinks ..................3
Operation ................4
Business Factor ..........2
5=top, 4=very good, 3=o.k., 2=naja, 1=flop
By Dominik Imseng
Happiness is a warm weapon, sings John Lennon, but many of my friends say: Happiness is a burning cigarette. A friend from Hamburg, for example, said: "Cigarettes are important for me, they give my life peace and concentration, but they also give it death. But: Is that even a contradiction?"
I don't know, I said, and all I could hear was my friend taking a drag on his cigarette, a sound I like a lot because it's such a slightly smacking sound, and whenever I hear it I wish I smoked myself just for the sake of that sound, then I called a few people.
A. stated that he smoked so that he could casually light up after an accident.
B. explained that smoking helps her to put things in the right order, because, strictly speaking, doesn't the world have a place in a pack of cigarettes?
C. claimed to have quit smoking just yesterday.
D. spoke of the sudden-
The first thing you have to do is to lightly click your tongue in front of you.
E., who is an artist, said none of his work reveals as much about him as the brand he smokes and the way he holds a cigarette.
So smoking, I thought, can be an invitation to think, and thinking is basically not so bad. Then I went down to the street and stopped in front of a cigarette machine. I gave it a kick, a pack of Marlboro Light flew out, and I remembered that a few years ago an acquaintance had left his girlfriend because she smoked a brand that had just been introduced at great expense.
Sadly, I thought, tired from thinking so much, I went to bed.
During the night the rain came.
dominik_imseng@europe.mccann.com
Dominik Imseng is Creative Director at McCann-Erickson, Zurich.
Business Lunch What casual cheerfulness in the green courtyard
The people of Geneva are truly to be envied - no other region has such a high density of excellent business lunch venues - except Zurich, of course. But while rip-offs are rampant on the Limmat (not everywhere, to be sure), one gets
in the metropolis of western Switzerland, veritably well-prepared food that costs little.
So the paths led to the Boulevard Helvétique in the heart of the Rhone city, to the house number 19, "Le Patio". This means something like inner courtyard. And indeed, the interior exudes a touch of Mediterranean courtyard culture: green-painted lattices for imaginary climbing plants, a view of natural stones (but I didn't check whether they were real or just painted on), and finally a "parasol" in the middle of the restaurant, which made the illusion of outdoor pleasure perfect - because it sticks inconspicuously to the ceiling ... The yellow tablecloths and the green chairs completed the interior.
What was it? "Papillote croustillante de gambas et Julienne de légumes au miel, gingembre et champignons chinois". Tastes exactly like it reads: Yum. In truth, it is a huge spring roll that was filled with shrimp. Okay. And the sauce was just as described: Honey and ginger. But all not dominant.
Second course: "Aiguillettes de filet de canard rôties à l'ecorce d'orange, jardinière de légumes, haricots verts, timbale de riz sauvage". Bref: The duck breast was perfectly roasted, a light, pleasant fragrance rose to the nose from the grated orange skin - vegetables and rice went well together.
Chapeau! For 42 francs, you're served a menu cooked with love by a pleasantly attentive waitress and can concentrate undisturbed on the conversation. Well, the tables are a bit close together, so let's leave the trade secrets alone.
No wonder, a rather "middle" cadre meets here for lunch. Not because of the prices, mind you, but also because you can taste a bottle of good wine in peace, which also (watch out, the joke is coming again) costs no money in the world. The open wine selection is spirited and lists some nice French.
They can do it better, more pleasantly, the French: Because Michel Prato and his team are not there to raise the blood sugar level, but because they understand a lot about what is in danger of being lost elsewhere: simply being a host.
Carlo Bernasconi
c.bernasconi@werbewoche.ch
Bar Restaurant Le Patio19, Boulevard Helvétique
1207 Genève
Tel. 021 736 66 75
Reservation appropriate
RatingEssen .......................4
Drinks ..................3
Operation ................4
Business Factor ..........2
5=top, 4=very good, 3=o.k., 2=naja, 1=flop
