Branding in plain language

There is joy at DDB in Zollikerberg: Cash has arrivedIn December last year, DDB Zurich won the prestigious mandate of the business newspaper Cash in a competitive presentation. The first results of the communicative realignment can now be seen. In terms of content, the B12 posters and advertisements continue to address economic and social issues - but in a completely new take on a classic image-text presentation. "Topics that are moving are implemented in a moving way," says CD Patrick Lienert and specifies: "Visuals that become visual stoppers through a simple alienation and, together with the text, convey an entertaining message." In line with the reader profile with a focus on young leaders, humor also plays a significant role. The subjects with the alienated visuals are developed throughout the year in sync with the current news situation. DDB emphasizes the fact that Cash now only wants to concentrate on economic topics with the claim "Economy in plain language". page 10