News: 61000 read Stocks
Following the provisional certification of circulation (26996 copies sold at the end of March), AG für Werbemedienforschung also collected readership figures for the first time for Stocks, the investor magazine launched in November.
Following the provisional certification of circulation (26996 copies sold at the end of March), AG für Werbemedienforschung also collected readership figures for the first time for Stocks, the investor magazine launched in November.News 61000 read Stocks
According to this special study, Stocks had an average readership of 61000 people (readers per issue) in the first quarter of 2001. In the widest readership, Stocks reached 123,000 people in German-speaking Switzerland. In the current second quarter, the magazine has reported further growth in subscription sales. At present, the paid circulation is around 30000 copies.
Animan sold The magazine Animan is changing hands: Edipresse, the publisher in western Switzerland, is selling the magazine to a small group of Swiss investors as of July 1. Edipresse has decided to part with Animan in order to concentrate on its main publications in the future, a statement said. Among the investors is Edipresse's deputy general manager, Marcel A. Pasche.
Sat 1 Switzerland combats the summer slumpSat 1 is launching a competition to combat the summer slump in TV viewing. Every day, three short clips are shown in different commercial breaks in which "colored balls play the leading role. Once they have seen the clip, viewers can call a corresponding phone number and are automatically entered into a prize draw. The concept for the contest, which is supported by spots on Sat 1, advertisements in Blick and customer mailings, comes from the Seiler DDB advertising agency. Sat 1 marketer RMB Switzerland is offering special advertising time packages around the contest.
Comedia warns BMGThe Comedia trade union has invited the employees of the Winterthur and Colorserv printing plant, which belongs to the Basel Media Group (BMG), to a meeting. The declared aim is to "build up resistance against the closure of the Winterthur printing plant, which is steeped in tradition". The background to this is the ongoing sales negotiations that BMG is conducting with Ringier. Comedia fears that Ringier will buy and close the print shop, as the group has already ordered two similar presses for Zofingen. Comedia further relies on statements by Hans J. Strickler, Managing Director of Ringier Print-Holding, according to which Ringier wants to create 100 to 150 new jobs in the printing sector in Zofingen, but will not invest in Winterthur. Ringier Communications Manager Myrta Bugini confirmed Strickler's statement to WerbeWoche, but would not comment in detail on Ringier's strategy following a possible purchase of the Winterthur printing plant. However, she said that the aim was "to retain as many jobs as possible in Winterthur". She also referred to an information meeting that BMG has scheduled for July 3, at which Ringier will also provide information.
Beyoo with SunriseBeyoo, Swissair's online travel agency, and Sunrise parent TDC Schweiz AG have agreed to cooperate. The first step is the integration of Beyoo's travel offer into Sunrise's portal. According to a statement, the appearance will be "characterized by co-branded elements". Cooperations are also planned in the areas of advertising and promotion. On the Sunrise site, Beyoo's offer will be next to that of competitor Ebookers, which also cooperates with Sunrise.
Adcore gets new parent companyThe Swedish web services provider Adcore is divesting its international subsidiaries. They are being sold for 30 million kronor (5 million Swiss francs) to a newly formed company, the majority of which is owned by Adcore Denmark CEO Martin S. Hauge. The deal also affects Swiss Adcore, which was formed last fall from Biel-based Aseantic. Swiss Managing Director Gian-Franco Salvato stressed to Netzticker that Adcore Switzerland is profitable and wants to continue as before. There will also be no changes for Swiss customers.
According to this special study, Stocks had an average readership of 61000 people (readers per issue) in the first quarter of 2001. In the widest readership, Stocks reached 123,000 people in German-speaking Switzerland. In the current second quarter, the magazine has reported further growth in subscription sales. At present, the paid circulation is around 30000 copies.
Animan sold The magazine Animan is changing hands: Edipresse, the publisher in western Switzerland, is selling the magazine to a small group of Swiss investors as of July 1. Edipresse has decided to part with Animan in order to concentrate on its main publications in the future, a statement said. Among the investors is Edipresse's deputy general manager, Marcel A. Pasche.
Sat 1 Switzerland combats the summer slumpSat 1 is launching a competition to combat the summer slump in TV viewing. Every day, three short clips are shown in different commercial breaks in which "colored balls play the leading role. Once they have seen the clip, viewers can call a corresponding phone number and are automatically entered into a prize draw. The concept for the contest, which is supported by spots on Sat 1, advertisements in Blick and customer mailings, comes from the Seiler DDB advertising agency. Sat 1 marketer RMB Switzerland is offering special advertising time packages around the contest.
Comedia warns BMGThe Comedia trade union has invited the employees of the Winterthur and Colorserv printing plant, which belongs to the Basel Media Group (BMG), to a meeting. The declared aim is to "build up resistance against the closure of the Winterthur printing plant, which is steeped in tradition". The background to this is the ongoing sales negotiations that BMG is conducting with Ringier. Comedia fears that Ringier will buy and close the print shop, as the group has already ordered two similar presses for Zofingen. Comedia further relies on statements by Hans J. Strickler, Managing Director of Ringier Print-Holding, according to which Ringier wants to create 100 to 150 new jobs in the printing sector in Zofingen, but will not invest in Winterthur. Ringier Communications Manager Myrta Bugini confirmed Strickler's statement to WerbeWoche, but would not comment in detail on Ringier's strategy following a possible purchase of the Winterthur printing plant. However, she said that the aim was "to retain as many jobs as possible in Winterthur". She also referred to an information meeting that BMG has scheduled for July 3, at which Ringier will also provide information.
Beyoo with SunriseBeyoo, Swissair's online travel agency, and Sunrise parent TDC Schweiz AG have agreed to cooperate. The first step is the integration of Beyoo's travel offer into Sunrise's portal. According to a statement, the appearance will be "characterized by co-branded elements". Cooperations are also planned in the areas of advertising and promotion. On the Sunrise site, Beyoo's offer will be next to that of competitor Ebookers, which also cooperates with Sunrise.
Adcore gets new parent companyThe Swedish web services provider Adcore is divesting its international subsidiaries. They are being sold for 30 million kronor (5 million Swiss francs) to a newly formed company, the majority of which is owned by Adcore Denmark CEO Martin S. Hauge. The deal also affects Swiss Adcore, which was formed last fall from Biel-based Aseantic. Swiss Managing Director Gian-Franco Salvato stressed to Netzticker that Adcore Switzerland is profitable and wants to continue as before. There will also be no changes for Swiss customers.
