Gross advertising spend stagnates

The April result is worse than in March and similar to April 2000After the slump in March, gross advertising expenditure did not recover in April. The overall result is even almost CHF 20 million below that of the previous month. Compared to April a year ago, the overall result is slightly better, rising by 0.4 percent or CHF 1.3 million.The poster companies reported positive results with an increase of 21.2 percent (CHF 6.3 million) compared to April 2000. The Internet also reported double-digit growth (plus 18.9 percent or 294,000 francs). TV is up 10.1 percent or CHF 6.1 million on the previous year, consumer magazines are up 5 percent or CHF 3.2 million, and radio stations are up 2.5 percent (CHF 256,000) on the previous year.
Newspapers have already suffered their third loss in a row this year, and the declines are more pronounced each time, with a drop of 8.6% or CHF 14 million in April. Cinema also lost ground (down 11.6 percent or CHF 0.6 million), teletext was down 4.2 percent (CHF 66,000) and specialist magazines were down 3.5 percent (CHF 0.74 million).
Accumulated over the first four months, gross advertising expenditure stagnated at an increase of 0.3 percent or CHF 3.4 million. Markus Knöpfli
Gross advertising expenditure by media

April 2000/2001 in comparison
in 1000 Fr. / 2000 in 1000 Fr. / 2001 +/- in %
Daily newspapers 154040 140755 -8.6
Publ'journals 62839 66012 5.0
Trade journals 21237 20497 -3.5
TV 59432 65424 10.1
Radio 10107 10363 2.5
Cinema 5217 4613 -11.6
Teletext 1576 1510 -4.2
Poster 29627 35908 21.2
Internet banner 1552 1846 18.9
Total 345627 346928 0.4
Source: Media Focus