News: Select and Bates for Wella
The global retailetat of the hair care group Wella will in future be managed by the German advertising agency Select Communications.
The global retailetat of the hair care group Wella will in future be managed by the German advertising agency Select Communications.NewsSelect and Bates for Wella
Select won the pitch against Bates, Michael Conrad & Leo Burnett, Springer & Jacoby and D'Arcy. Select is responsible for the creation. Bates Worldwide is responsible for adaptation in the international markets.
August Busch IV: Advertiser of the Year
August A. Busch IV will be named Advertiser of the Year 2001 at the Cannes Festival. Busch is head of marketing for the US beer group Anheuser-Busch and great-great-grandson of the company founder. In 1995, he terminated the contract with D'Arcy St. Louis after 80 years of collaboration and launched an advertising strategy with several agencies and different campaign concepts simultaneously. Most recently, DDB's "Whassup?" commercials for Anheuser-Busch's Budweiser brand achieved cult status and won numerous awards.
Cooperation between Schibsted and Springer? rumors are circulating in Germany about a cooperation between Schibsted and Springer in the free newspaper sector. Talks are said to have taken place between the two publishers. Ekkehard Kuppel, CEO of 20 Min. Holding AG, denied this to WerbeWoche: "We are holding numerous talks, in Switzerland for example also with Metro, Tages-Anzeiger and NZZ." What is certain is that both publishers have new projects in the pipeline.
Strawberry Frog advertises for SprintThe American telecoms group Sprint has commissioned the Amsterdam agency Strawberry Frog with the launch campaign for its expansion into Europe and Asia. The young advertising agency, whose founders include Uli Wiesendanger, focuses on international budgets. It uses a global network of freelancers for this purpose. In September, Strawberry Frog won the global branding account from Credit Suisse.
Select won the pitch against Bates, Michael Conrad & Leo Burnett, Springer & Jacoby and D'Arcy. Select is responsible for the creation. Bates Worldwide is responsible for adaptation in the international markets.
August Busch IV: Advertiser of the Year
August A. Busch IV will be named Advertiser of the Year 2001 at the Cannes Festival. Busch is head of marketing for the US beer group Anheuser-Busch and great-great-grandson of the company founder. In 1995, he terminated the contract with D'Arcy St. Louis after 80 years of collaboration and launched an advertising strategy with several agencies and different campaign concepts simultaneously. Most recently, DDB's "Whassup?" commercials for Anheuser-Busch's Budweiser brand achieved cult status and won numerous awards.
Cooperation between Schibsted and Springer? rumors are circulating in Germany about a cooperation between Schibsted and Springer in the free newspaper sector. Talks are said to have taken place between the two publishers. Ekkehard Kuppel, CEO of 20 Min. Holding AG, denied this to WerbeWoche: "We are holding numerous talks, in Switzerland for example also with Metro, Tages-Anzeiger and NZZ." What is certain is that both publishers have new projects in the pipeline.
Strawberry Frog advertises for SprintThe American telecoms group Sprint has commissioned the Amsterdam agency Strawberry Frog with the launch campaign for its expansion into Europe and Asia. The young advertising agency, whose founders include Uli Wiesendanger, focuses on international budgets. It uses a global network of freelancers for this purpose. In September, Strawberry Frog won the global branding account from Credit Suisse.
