Fax: Coke seeks European agency
In future, the Coca-Cola brand campaign will no longer be imported from the USA.
In future, Coca-Cola's brand campaign will no longer be imported from the USA.Fax Coke is looking for a European agency The beverage multinational is regionalizing its communication and is looking for an agency for an independent European presence. The regular agencies Leo Burnett, McCann-Erickson and Publicis have been invited to pitch. The London agency Soul, which was only founded in May by former Bartle-Bogle-Hegarty managers and was immediately entrusted with a British Coke campaign, is also involved.
Y&R wins Xenical budget The slimming drug Xenical from Roche is now managed by Young & Rubicam in the USA. The drug, which has potential side effects, was unable to achieve the hoped-for sales figures under the previous manager Lowe. Y&R has around 80 million dollars at its disposal to convince consumers to take Xenical.
EuroDisney goes to Leo Burnett Disneyland Paris will be advertised by Leo Burnett in future. The Paris-based Leo office prevailed against budget holders Ogilvy & Mather, Euro RSCG, DDB Worldwide and D'Arcy. The budget amounts to around
65 million francs. Burnett already manages Disney World and Disneyland in the USA.
Brussels for CLT-Ufa and Pearson TV Europe's largest television and radio holding company CLT-Ufa may merge with British Pearson TV. Following a standard review, the EU Commission decided that a dominant market position would not be created. Although there are links between the companies in the film and television industry, there are no risks to competition.
Smart in Japan The DaymlerChrysler subsidiary Micro Compact Car plans to launch the Smart compact car in Japan and Taiwan this year. An advertising agency for the launch campaign has yet to be found. Dentsu, which looks after Mercedes-Benz in Japan, has a good chance.
Y&R wins Xenical budget The slimming drug Xenical from Roche is now managed by Young & Rubicam in the USA. The drug, which has potential side effects, was unable to achieve the hoped-for sales figures under the previous manager Lowe. Y&R has around 80 million dollars at its disposal to convince consumers to take Xenical.
EuroDisney goes to Leo Burnett Disneyland Paris will be advertised by Leo Burnett in future. The Paris-based Leo office prevailed against budget holders Ogilvy & Mather, Euro RSCG, DDB Worldwide and D'Arcy. The budget amounts to around
65 million francs. Burnett already manages Disney World and Disneyland in the USA.
Brussels for CLT-Ufa and Pearson TV Europe's largest television and radio holding company CLT-Ufa may merge with British Pearson TV. Following a standard review, the EU Commission decided that a dominant market position would not be created. Although there are links between the companies in the film and television industry, there are no risks to competition.
Smart in Japan The DaymlerChrysler subsidiary Micro Compact Car plans to launch the Smart compact car in Japan and Taiwan this year. An advertising agency for the launch campaign has yet to be found. Dentsu, which looks after Mercedes-Benz in Japan, has a good chance.
