m&k issue 6/1991

Receive the German-language trade magazine "werbewoche" in the m&k issue 6/1991 as a PDF download with the following table of contents:

Current: Distribution/Logistics

GOOD ADVICE IS WORTH MONEY - LOGISTICS CONSULTING AS A MODERN SERVICE Logical problems are the source of above-average growth among management consultants. The complexity of the task requires not only theoretical knowledge, but also proven methods and practical experience. The article by M. Broggi gives advice for the selection and work with consultants. HIGH SERVICE REQUIREMENTS SHAPE NEW MATERIAL FLOW SYSTEM DEVELOPMENTS IN DISTRIBUTION LOGISTICS In distribution logistics, there are important signs today that the existing material flow systems are no longer sufficient to cover the service requirements of the 1990s. In this article, the author, Rolf Armbruster, wants to explore the question of what requirements will be placed on the material flow systems of the future. AUTOMOTIVE INDUSTRY FORCES LOGISTICS INNOVATIONS Alongside the military, the automotive industry is considered a pioneer of togistic innovation. The ever-increasing pressure of competition on the price/performance ratio is the driving force behind new logistics concepts. For this, forms of cooperation based on partnership are an indispensable prerequisite. A contribution by D. Herbst. BY MAIL OR WITH YOUR OWN CARRIER SYSTEM? Today, perfectly functioning distribution systems represent an important competitive advantage, especially in the newspaper market. Whether to use cars, trains, postal services or carriers must first be determined on the basis of the existing distribution needs. This article deals with PTT and the carrier systems as a means of distribution. STREAMLINED DISTRIBUTION SYSTEM AT LOUIS VUITTON In view of the massive increase in sales, the luggage manufacturer Louis Vuitton had to rationalize its distribution system and adapt it to the increased turnover volumes. The new logistics center near Paris is now used for the efficient storage and shipping of fine goods.

Marketing

INCENTIVES - A MOTIVATIONAL AND MARKETING TOOL In the battle for market share, for margins, for shelves and for good results in general, performance at all levels is a prerequisite for success. Incentives have been used in successful companies for years to improve performance and motivate employees. What do incentives cost? What are the prerequisites for successful incentive measures? An article by Gerard Schwyn.

Trade fairs

THE DATABASE FAIR GETS LOST IN TECHNO ACRONYMS The annual database trade fair held in Frankfurt in April has developed into a meeting place for information technologists, storage experts and software freaks. For the user and marketing user of the electronically stored "knowledge of the world", however, the tour of the trade fair, which has shrunk to half a day, proves to be completely unproductive. Christian Zach looks into the reasons for this failure.

Training/education

FURTHER EDUCATION IN THE ENVIRONMENT OF CULTURE AND RECREATION The education and training industry is reaching its limits. Overcrowded agendas, a growing share of extra-occupational commitments, but also the lack of imagination of event providers are some of the reasons for shrinking participant numbers. The organizers of the "Europortfolio Gstaad" are taking a different approach. Dr. J. Löffler reports on a successful symbiosis of the imparting of specialist knowledge, recreation and cultural events.

Informatics Speziol

TEXT PROGRAMS - SOMETHING FOR EVERYONE "THE COMPUTER DOESN'T MAKE MISTAKES...!" NEW VERSIONS OF OMNIPAGE TWIXTEL, THE ELECTRONIC TELEPHONE DIRECTORY ON CD-ROM

Media Extra

THE INFORMATION TECHNOLOGY PRESS: PUBLICATIONS WITH A WIDE RANGE OF REQUIREMENTS MEDIA ACUTE (Raymond Lüdi) JOIE DE VIVRE FOR THE WEEKEND "MINI" SETS TRENDS (Dr. J. Löffler) NEW IDENTITY FOR THE "MOST BEAUTIFUL MAIN THING IN THE WORLD". HIGHER QUALITY OF CONTINUING EDUCATION VIA A DATABASE

Rubrics

EDITORIAL MEETING POINTS BOOKS NOVITES PREVIEW

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