Receive the German-language trade magazine "werbewoche" in m&k issue 5/2011 as a PDF download with the following table of contents:
MARKETING
TITLE STORY
A symbolic gesture of hand drawing(s) How the everyday agency from St.Gallen turned the Dunant year 2010 into a communicative self-runner.
STUDY
The Swiss model continues to rely on proven symbols
SURVEY
Relevance in direct marketing: the return to reality
MARKETING/FAIR
SuisseEMEX'11 as a 360-degree networked marketing world
INTERVIEW
Architecture and marketing
ASSOCIATION CONTRIBUTIONS
SMC Swiss Marketing
ONLINE
INTERVIEW
Success mix in sales
SEARCH ENGINE RESEARCH
New subdiscipline
PORTAL
Fashion, styles and fashion
MARK MANAGEMENT
New culture
DIGITAL BRANDING
Staging brands online
COMMUNICATION
SYMPOSIUM
The best annual reports
STATE OF THE ART
A horror story that leaves behind nothing but happy people
TRAFFIC MEDIA
High acceptance & attention
RATING ADVERTISING AGENCIES
There is simply no getting around Jung von Matt
DIALOG MARKETING
Cross-media requirements
ASSOCIATION CONTRIBUTIONS
The Dialog Marketing Award rocked the KongresshausDay of non-advertising
MEDIA
TV ADVERTISING
"Electronic media benefit disproportionately". Michi Frank, CEO Goldbach Media (Switzerland) AG, on the TV advertising market.
TV ADVERTISING
"Bolts tightened, negotiating leeway tightened".
PROGRAM-MEDIA
Fierce competition for the TVs
LAUNCH
Positive response to down-to-earth and romantic fare
SUPER-ECONOMY
Heterogeneous territory with one dominant player
RATING MEDIA AGENCIES
Mediaschneider is now also the best with the big ones
EDUCATION
DIRECT MARKETING
Direct marketing education meets with less and less interest They are out and there is almost no demand for them on the market. As a result, training providers are also showing little interest in offering courses in direct marketing. Only the Kubschule Business and the KS Kaderschule are still active in this area. Rather with little success.
DIRECT MARKETING
"Realignment is absolutely imperative". Interview with René Eugster, the new SDV training manager.
CROSSMEDIA
Impact measurement beyond traditional touchpoints Cross-media communication: A project at the Lucerne School of Business.
HEADLINES
Portrait Meeting Points Hotel of the month Source of supply index Scene
