Receive the German-language trade magazine "werbewoche" in m&k issue 5/1989 as a PDF download with the following table of contents:
Focus: Woman and Management
ARE WOMEN AT A DISADVANTAGE IN THE SELECTION PROCESS?
Actually, there is no question about it, because the prejudices that have been handed down weigh too heavily with (almost) all the authorities involved in executive selection. Whether personnel manager or external personnel consultant - the fairy tale of the irrationally acting, little loadable, often ill and only interested in earnings female force seems to be ineradicable. A contribution by Andrea Bergmann-Högel.
AND YET SHE MOVES
The world of management and the role of women in it. Top female managers are still exotic creatures on the Swiss executive floors. But just as in politics, something has started to move in recent years, the rigid fronts have softened somewhat. This article - an excerpt from the well-known publication by Dr. Eva Preuss on this topic - shows how far women have already come, but also how much they still have to catch up.
WHAT COUNTS ARE RESULTS
Interview by Sabine Flachsmann with An nette von Segesser from Cap Gemini (Switzerland). The Swiss branch of Europe's largest software company is headed by a woman. This female success story is a striking illustration of the fact that new industries whose structures are not yet incrusted are particularly suitable for women with career ambitions.
CREATIVE MARKETING
It is a truism that creativity is needed in all areas, including or especially in marketing. Author Anne Rütfer believes that women, thanks to their intuition, are predestined for creative marketing and are able to give new impetus to the marketing sector.
LOTTI PFISTER - SHE HELPS WHERE SHE CAN
As part of the "Marketing Women" series, Anne Rüffer paints a picture of a woman who successfully holds her own at the head of a humanitarian organization and knows how to use modern marketing methods as a means to success.
Marketing
DAMOCLES SWORD EC PRODUCT LIABILITY
The EC Council Directive of 25 July 1985 on the "Approximation of the Laws, Regulations and Administrative Provisions of the Member States concerning Liability for Defective Products" means that Swiss exporters are also facing tougher winds in the area of product liability. Above all, exporters to the EC area would be well advised to inform themselves in detail about these changes and to pay close attention to their risk management. Author: Sabine Flachsmann.
Roundtable discussion
CORPORATE COMMUNICATIONS REMAINS A TOPIC
One of the most discussed terms in management circles at the moment is that of "Corporate Communications". Under the chairmanship of Walter Diem, this topic was discussed by the following panelists: Alice Rossinski, Marketing Manager Wang Computer AG, Urs Keller, Marketing Manager SBG Zurich, Hermann Kündig, Vice Director Reemtsma Cigaretten AG, Martin Kämpfen, Dr. Dieter Jäggi & Partner, and Hansruedi Moser, Brand Manager Rivella AG.
Germany part
Communication EXTRA
Problem factor "market-oriented communication
Recipe for success for attractive advertising
Additional sales with the picture plate
HUMAN RESOURCES
Personnel costs always play a central role in profitability considerations. However, the economic deployment of personnel is by no means only dependent on wages and salaries, but extends deeper into the complicated area of overheads.
