Receive the German-language trade magazine "werbewoche" in m&k issue 3/1988 as a PDF download with the following table of contents:
Focus: Career planning
CAREER PLANNING - THE CORNERSTONE OF CORPORATE SUCCESS
In this article, Max Allemann, Human Resources Director at Manor AG, describes the methods the Manor Group uses to consistently record and train its management personnel and to introduce them to ever more demanding tasks.
PERSONAL CAREER PLANNING
In this interview with career consultant Dr. E. Speck, V&M editor Kurt Wittwer seeks an answer to the question of how far personal career planning is feasible and sensible at all.
POSSIBILITIES AND LIMITATIONS OF PSYCHOLOGICAL TESTING
More and more career decisions are made dependent on the results of psychological assessments. There is nothing wrong with that. However, the matter becomes problematic when psychological instruments are used by non-experts. An article by Dr. Markus Müller.
SEARCH AND SELECTION OF PROFESSIONALS AND MANAGERS
The successful realization of any business objective depends to a large extent on the optimal staffing of key functions. However, only very few companies succeed in filling these crucially important positions without the help of professional personnel consultants. Author; Max Steiner
Innovation
INNOVATIONS - MAJORITY A PATH TO A DEAD END?
Innovative behavior is in demand today. But in practice, innovations often fail because hindsight - consciously or unconsciously - dominates foresight in thinking and acting. A contribution by Fredy Streuli and D. Berg
Roundtoble: Corporate culture
OLD WINE IN NEW WINESKINS?
A conversation about corporate culture and ethics between the participants Dr. K.-H. Rudolph, Dr. A. Rieder, National Councilor U.Bremi, C.Vela and Chr. Tschudy, recorded for V&M by Anne Rüffer and Walter Diem.
Germany part
Magazine
Portraits of training institutes for the field of marketing, their services, characteristics and special advantages.
