m&k Ausgabe 2/2015 - Werbewoche m&k

Receive the German-language trade magazine "m&k" in the m&k issue 2/2015 as a PDF download with the following table of contents:

MARKETING

TITLE STORY Ambient Media: The dead live longer, as we all know The new form of advertising Ambient Media is developing extremely positively. Face AG is strongly committed to it and is celebrating its anniversary. AMBIENT MEDIA A level of awareness of over 88 percent speaks for itself SALES PROMOTION The overall concept is crucial for the customer journey LIVE PROMOTION People want to experience a product ASSOCIATION CONTRIBUTIONS Swiss Franchise Association Swiss Marketing

DIGITAL

AFFILIATE The answer lies in publisher recruitment AFFILIATE MARKETING Transparency and cost control with little wastage E-COMMERCE TRENDS This is what a web store must look like! ONLINESHOPS Pricing shapes IT webshops

COMMUNICATION

MEASUREMENTS Into the future of trade fairs The digital age also has an impact on the trade fair industry and presents it with new challenges. TRADE FAIRS AND EXHIBITIONS When the real and digital worlds merge Virtual measures are revolutionizing trade fair and exhibition construction. MK shows examples. ASSOCIATION CONTRIBUTIONS Swiss advertising Callnet.ch Swiss Dialog Marketing Association

MEDIA

DIGITAL NATIVES Digital natives do not separate their lives into on and offline Reaching young people with commercial content is a challenge for many advertisers. Some experts reveal what they need to watch out for. SILVER AGERS "In the prime of life" People over 50 use media intensively, have high purchasing power and are keen consumers. What do they consume and what appeals to them? RELAUNCHES Cineman introduces the sale of cinema tickets Movie fans can buy their movie ticket directly through Cineman. ASSOCIATION CONTRIBUTIONS SWA ASA

CAREER

POSTGRADUATE STUDIES A key to success More and more marketing and communications professionals in their prime are looking for a special career kick. A suitable postgraduate degree often helps to take the desired step to a higher professional level. An investment that usually pays off. CUSTOMER RELATIONS Once you are a customer, you are second class Customer relationships are a company's life insurance. But less and less attention is being paid to the care of existing customers. MARKET PLACE Educational Center BVS St. Gallen The BVS St. Gallen training center offers innovative training concepts.