Receive the German-language trade magazine "werbewoche" in the m&k issue 11/1989 as a PDF download with the following table of contents:
Current: Founding your own company
SETTING UP A COMPANY - DREAM, NIGHTMARE OR PLANNABLE REALITY?
Usually, the act of self-detoxification is preceded by a series of (overly) vital considerations and actions. A contribution by Dr. phil. Monique Siegel.
WHAT YOUNG ENTREPRENEURS NEED TO CONSIDER WHEN BECOMING SELF-EMPLOYED
The more precisely plans and intentions are structured and set out, the more likely a young entrepreneur is to be classified as creditworthy. Author: Dr. Jeon-Pierre Jetzer, Young Chamber of Commerce St.Gallen.
FINANCIAL PLANNING AND SECURING THE LIQUIDITY OF A YOUNG COMPANY
The weakest area for young companies is almost always finance. Consequently, special attention must be paid to it. Author: Urs Schmidhouser, Inspecto AG.
CONTROLLING FOR SMALL AND YOUNG COMPANIES
Loosely translated, "controlling" means having the company under control. This is particularly important for young companies. An article by the team of authors Dr. Lukas Rieder/lic. oec. Judith Schütz from the CZSG Controller Centrum St.Gallen.
HOW THE BANK CAN HELP YOU GET STARTED
Erich Bilger from SBG-Filiole Flawil shows that his institute has been particularly committed to supporting young, innovative companies for years, and in which areas assistance can be particularly beneficial.
PRACTICE-ORIENTED FURTHER TRAINING
An article on the important role of leadership development in terms of corporate success. Author: Ernst Wüthrich, lic. oec. HSG.
LABYRINTH CORPORATE FORMS AND TAXES
If you want to keep the company's tax burden to a minimum, it is important to plan early on. Decisive factors include the chosen legal form and the company's tax status. Author: Werner Steiger, VSB book expert.
Marketing
LONGING FOR YESTERDAY FOR PEOPLE OF TODAY
An article by Poscale Rudolf-Vigier on successful niche marketing using the example of Intraflug AG, a successful provider of nostalgia trips by land, sea and air.
Sale
SAVE 30 MINUTES A DAY!
If you take 15 minutes a day for planning, you can easily save three quarters of an hour. Author: Rolf Leicher.
Interview
A DAY ON THE MOON WITH ANGELICA HILTMANN
VM author Anne Rüffer talks to the head of marketing at American Express Travel Reloted Services.
Management
CREATIVITY AS A BASIC ATTITUDE
In his article, Dr. Jürg Waeffler, General Manager of Manpower Schweiz AG, advocates clearing out mental drawers and reassessing personal attitudes.
Economy
POWER RESERVES ARE ALWAYS AVAILABLE
The labor market has practically dried up. However, with good will and an unbiased attitude, undreamt-of performance reserves can still be mobilized in practically every company.
Advertising
DISPLAYS OF THE NEW KIND
Some noteworthy reflections on communication in the age of sensory overload. Author: Dr. Jörg Rehorn.
Computer Science
ADVANTAGES THROUGH DATABASES
There are already 3500 databases available for public use worldwide. They offer targeted users a considerable knowledge advantage.
