Receive the German-language trade magazine "werbewoche" issue 37/2004 as a PDF download with the following table of contents:
Page 3
JobChange
Minds of the week
Sybille Erdmann and Gabriel Peisker are an unlikely duo who, with erdmannpeisker, can now also win pitches against major Zurich agencies
Page 5
Editorial
Column
Stephan Russ-Mohl believes that newspaper content can be marketed more effectively online than offline. In his opinion, however, most publishers prefer to dabble instead of making changes
Page 7
EtatNews
Banks
Not GRPs but dramatized identity values should make Bank Coop unchangeable
Consumer magazines
Matter & Partner play with viewers' fears in the Beobachter TV commercials
New TV commercials
Dramatized identity values are intended to make Coop Bank unmistakable.
Page 8
Theater marketing
Art and commerce are moving ever closer together in Swiss theaters - a balancing act
Every Swiss theater pursues its own communication strategy to attract as many audiences as possible.
Page 9
Events
Karl Spoerri and Tim Geser bring the world's most important digital film festival to Switzerland with Onedotzero
Automobile
Matter & Partner is running the advertising for the used car magazine Car4you
Page 10
New Campaigns
Page 13
Fees
OFCOM is reorganizing the splitting of fees for radios. Not everyone likes the criteria
Page 13/16
ShortCuts
Page 15
Radio
Canal 3 is doing badly. But Biel's ideas for a new radio project are likely to fail due to legal regulations
Page 16
TV press
Tele returns to clear structures with its redesign
Tele focuses on TV
With its redesign, Tele is creating clear structures and more space for Swiss programs.
Page 17
Shortlist
Beat Fritsch under a lot of stress: He was invited by Idee-VfW to see the Cannes reel, experienced the launch of the Metropool advertising combination and the vernissage of the new oeuvre by wine author Chandra Kurt
Page 19
Events
Imprint
Page 21
Weekly interview
Klaus Lutz, reorganizer of the Süddeutsche Zeitung, on secondary business models, unruly editors and Brazilian flexibility
Klaus Lutz
The reorganizer of the Süddeutsche Zeitung on line extensions and unruly editors.
