Receive the German-language trade magazine "werbewoche" in the Issue 30/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
For the second time at AY&R, but now in a new role; Lukas Tenger, Director Client Service
JobChange
Page 5
Column Floods push the secret service out of the headlines: Oliver FahrnI on minions of the great flood
Editorial
Page 7
Parallel campaign
Coop and Migros enter the cell phone market with embarrassingly similar launch campaigns.
Agencies
Pure average: Jung von Matt has recreated the "most common living room in Switzerland" 1:1
Telecom
Migros and Coop are simultaneously boosting business with low-cost cell phones - with two campaigns based on the same visualization idea
EtatNews
Page 8
Food
US food companies are being targeted by associations and politicians because of their marketing for kids. Now they are taking countermeasures
Page 9
ShortCuts
Page 11
Development aid
Spillmann Felser Leo Burnett is looking for new water sources for Africa and new money sources for Helvetas
BudgetNews
Page 13
Kommet zu Kreuze: Spillmann Felser Leo Burnett preaches that alongside football, luxury and parties, the Reformed Church is also of this world.
Religion
Like parties and football, the reformed church is also something for people today, says Wirz
EtatNews
Page 14-15
New Campaigns
Page 17
Jolt at the Tagi
Rolf Bollmann is the new head of publishing at the Tages-Anzeiger and wants to boost sales.
Newspapers
The struggle between NZZ and Tamedia for regional newspaper titles enters the next round
ShortCuts
Page 18
Private television
Star TV is the first national private channel to turn 10 years old - a reason to celebrate
Page 19
Radiocontrol
Less radio was listened to in the first half of 2005. SRG stations increased their market share slightly
Page 21
Group figures
Tamedia, PubliGroupe and Affichage announced their financial results for the first half of 2005
Page 22
Advertising sales
Ringier gets serious about cross-media: First project is the "Gesundheit Sprechstunde" media association
Page 24
Shortlist
Beat Fritsch was on an ox tour through a building shell, over Scottish highlands, football pitches and a field of award honors
