"Plantoslim films are abhorrent".

1. was there a moment in your life when you thought: Wow. This is great. And it's from me!
The brilliant idea of how to design YouTube ads more effectively. Even Google's army brass loved it. (Besides, I think that every time I see my Hammer team and the outputs for our clients).

2. who was the most fun lunch partner?
Claude Nobs - God rest his soul - and his life partner. At this amusing meeting, both told me about the respective preferences of the partner.

3. what are you sorry for?
That many are dissatisfied with their jobs and their lives.

4. what would you not promote under any circumstances?
Nothing, actually. There are so many exciting stories to tell. Why should you limit yourself? But I would have a hard time with dolphin and whale catches or the torture of humans and animals in general.

5. which movie do you find abominable?
All Plantoslim films and commercials.

6. what do you personally think about the effect of films?
There is no other medium that conveys more information and emotions in a short time. As time is increasingly precious, the moving image is becoming more and more important in communication. The story and the way it is made must be brilliant.

7. has your media behavior changed in the last three years?
Not really, just that I'm buying more vinyl records again.

8. a buzz word, that gets on your nerves?
Corporate Identity. Many think that their logo is the only thing that defines their identity and do not question it. With our films, however, we show the identity in a tangible way and make it accessible to the target groups.

9. if you had not become the owner of a moving image agency - what then?
Lecturer in communication and strategy or kung fu monk.

10. do you think you deserve the salary you earn?
I don't pay myself out much, as I prefer to invest in my employees and the development of our skills and performance.

11: What do you think about owned media?
I think it's essential, because every good communication has a call-to-action and gets the recipient to act. Paid, earned media are good for "touting", but they should point to an owned media channel that you can design and control yourself, so that the effect doesn't fizzle out.

12. What inspired you to enter the advertising/communications industry?
Even as a little boy, other kids listened intently to my stories. Now we tell the stories for and from our customers.

13. what are you determined to achieve?
That agencies and customers bring us on board as a competence and sparring partner right from the start of the conception phase. This would ensure that the concepts of generalists work on all channels and are not just clumsy adaptations.

Timo Wäschle has always loved telling stories. After presenting at Radio 24, Energy Zürich and a stint at SRF, he was drawn to Hamburg to learn from the best. There, he also studied at the Hanseatic Academy. Shortly afterwards, in 2008, he founded the moving image agency in Zurich's Niederdorf Corpmedia. The company now employs nine people and designs, consults and produces storytelling strategies, image and animation films for well-known clients.

The "13 Questions" appear both online and in the print edition of Werbewoche.

Implementation: Thomas Häusermann