APG|SGA invested heavily in digital advertising media in 2021
The OOH company APG|SGA invested heavily in digital advertising media in 2021 and substantially expanded its offering in various communication spaces. The advertising media expansion was completed this year with branding zones in Geneva.
In 2021, the product range grew by a total of 88 large-area e-panels and 120 TrafficMediaScreens (TMS), according to APG|SGA. The company focused in particular on the expansion of digital screens in French-speaking Switzerland, Valais and Ticino. With the installation of two new branding zones in the Geneva Cornavin station, the year 2021 was successfully concluded, according to APG|SGA.
"We passed the mark of 1,000 large-area ePanels and eBoards in 2021. We are particularly proud of the quality. Only the best sites are digital with us. As a result, APG|SGA customers benefit from a high-performance DOOH network at a fair price," says Beat Holenstein, Head of Marketing & Innovation at APG|SGA. "We are convinced that Programmatic DOOH will be one of the growth drivers at APG|SGA in 2022. We will continue to consistently drive digital advertising media expansion in top locations in all communication spaces in 2022."
In addition to the more than 1,000 e-panels and e-boards, APG|SGA operates a further 1,500 screens, for example in public transport and mountain stations.
