This makes Neo Advertising the new contact for all clients, agencies and intermediaries in the Swiss advertising market, according to a statement from the OOH company. The regional advertising business - the cantons of Basel-Stadt and Basel-Landschaft, the Dorneck district and the border area with Germany and France - will continue to be marketed directly by Moving Media Basel. Moving Media Basel is thus concentrating on its core area and is handing over the rest of the business to the sales organization, which operates throughout Switzerland.
"We are very happy about this new partnership with Moving Media Basel. Basel was missing from Neo Advertising's national offering," said Christian Vaglio-Giors, CEO of Neo Advertising. "With the indoor and outdoor advertising inventory of Basler Verkehrs-Betriebe (BVB) and Baselland Transport (BLT), we now have a very attractive and powerful out-of-home offering, especially in the city core. We look forward to building and developing a long-term relationship with Beat Leuenberger and his team."