Audienzz launches programmatic Native Ad Manager
Audienzz offers a programmatic Native Ad Manager, through which advertisers can now independently book Native Ad campaigns and deliver them to the desired target audience on 150 premium websites and apps, as well as monitor and optimize them in real time.
The Native Ad Manager is an extension to Adconsole, an interactive portal and booking tool for online advertising, and allows advertisers to independently enter performance campaigns for the first time and switch them live within minutes. As the NZZ writes in a statement on Monday, users can register for this on the newly launched Businessclick.ch website and create their campaign with various subjects. Through direct access to the real-time dashboard of the Adconsole, he can view its performance at any time. This means that campaigns can be continuously adjusted to the desired KPIs - these can be click rates, generated leads or conversions.
The advertiser chooses the click price to be paid and thus controls the delivery of the campaign. In this way, campaigns run via the Native Ad Manager should remain easily calculable and cost-efficient, which, according to the NZZ, could be of particular interest to SMEs.
Various targeting options
The native campaigns are delivered within the Audienzz business click network, which comprises150 premium websites and apps throughout Switzerland. The advertising media adapt dynamically to the environment of the website on which they are played. Different targeting options are available to the user for the various positions - for example, targeted playout according to geographical or linguistic criteria. In addition to the Adconsole with integrated Native Ad Manager, Audienzz provides advertisers with a service offering with an integrated support function.
The Audienzz business click network was launched in 2014 and has been growing steadily ever since. The network currently includes 150 partner websites such as Nzz.ch, Bellevue.nzz.ch, Cdt.ch, Finanzen.ch, Laliberte.ch, Lenouvelliste.ch or Watson.ch. This is intended to offer advertisers the opportunity to place their native ads within a high-quality environment and address the desired target group with a precisely tailored message.
