Admeira takes over the marketing of Cash.ch
Admeira is taking over the marketing of the Cash website and the Cash Value magazine as of May 1. Admeira is thus further expanding its position as a marketer of Swiss business platforms.
Cash is Switzerland's first multimedia business and finance portal. It combines information with banking and links relevant financial and business news from its own independent editorial team with an online banking platform.
With 266,000 unique users and three million visits per month, Cash.ch is the most visited business portal in Switzerland. It serves the target group of decision-makers as well as an audience with an above-average interest in topics such as finance, cars, computers & IT or consumer electronics (source: NET-Metrix Profile 2016-2 and NET-Metrix Audit 2017-3).
With Cash.ch in its portfolio, Admeira is also expanding its digital business network, which currently includes the offerings of Bilanz.ch, Handelszeitung.ch and Finanzen.ch. This means that in future, with just one booking, over 860,000 unique users can be reached on the relevant financial titles in Switzerland - the business network thus increases its net reach to over 14 percent within the entire Swiss Internet population (source: NET-Metrix Profile 2016-2). Arne Bergmann, Chief Sales Officer of Admeira: "We are very pleased about the cooperation with Cash. It gives our advertising customers extended access to advertising opportunities in exclusive financial and business environments."
Commenting on the cooperation with Admeira, Urban Scherrer, CEO Cash, says: "I am convinced that in this rapidly changing advertising environment, it is only possible to operate successfully by joining forces and using state-of-the-art technology."
The print magazine Cash Value is published twice a year with a circulation of 25,000 copies. It is aimed at private and institutional investors interested in economic and financial topics.
Cash's sales team, consisting of three employees, will move to the Media Park in Zurich Altstetten at the beginning of May and will be integrated into Admeira's sales organization.
