Swiss communications chief Dan Baerlocher guest on Comsumcast
He's been Swiss' head of communications for 10 years, but he's never had as much to do as he has in the last two years: Dan Baerlocher.
In the joint video podcast of the Zurich Press Association ZPV and the Zurich PR company ZPRG, Daniel Bärlocher, Head of Corporate Communications Swiss Intertional Air Lines, talks to SRF presenter Reto Lipp - focusing on the current situation in the airline industry.
Rarely has an industry been dragged into the abyss like the airline industry in the pandemic. Virtually from one day to the next, 90 percent of sales were lost. Aircraft were grounded, the second grounding in 20 years in the Swiss aviation industry. The business had to be completely reorganized and the staff had to be adjusted to the crisis. The need for communication was enormous. Crisis communication virtually in real time.
How well did Swiss communicate? Where were the deficits? Can one prepare for such a debacle? Were there pandemic plans in the drawer? How badly did Swiss's reputation suffer? What were the biggest mistakes? Is the airline boom coming back? Or will climate change bring the airline industry down to earth once again? Reto Lipp asks Swiss Head of Communications Dan Bärlocher these and other questions.
In the Comsumcast, journalist and presenter Reto Lipp talks to minds from the media and communications industry. The topic: How the Corona pandemic is affecting the industry. The Comsumcast is the replacement for the Communication Summit of the ZPRG and the ZPV. Due to the pandemic, the annual event at ETH Zurich was cancelled in both 2021 and 2022. A new episode of the Comsumcast is published every month.
The Comsumcast is also available on Spotify and with Apple Podcasts to listen to. It is produced by Tablecast / Christoph Soltmannowski.
